The operating system for your boutique

You buy the clothes. Relay runs the rest. It reads your vendor orders so nobody retypes them, tracks what’s coming and what’s late, files every style with its picture, sends it to your POS and web store, and shows you from your own numbers what to buy next.

Meet Relay. Then try your plan free for 14 days. See the welcome offer.

Marlow-Denim-SO-20418.pdf

MARLOW DENIM
LOS ANGELES, CALIFORNIA
Order ConfirmationOrder #: SO-20418
Season: Fall 2026
BILL TO / SHIP TOWren & Alder
214 Main Street
Camden, ME 04843
DELIVERY WINDOWStart ship: 10/05/2026
Cancel date: 10/20/2026
Terms: Net 30
MD-4101High-Rise Straight Jean
Color: Vintage Indigo
242526272829303112344321
$1,680.0020 × $84.00
MD-4102Wide-Leg Crop Jean
Color: Ecru
242526272829303111233211
$1,106.0014 × $79.00
MD-4210Cropped Trucker Jacket
Color: Washed Black
XSSMLXL24431
$1,372.0014 × $98.00
MD-4305Denim Column Skirt
Color: Mid Blue
XSSMLXL23421
$816.0012 × $68.00
Total units: 60  ·  Order total: $4,974.00
Order ReadingReady to check
Marlow Denim
SO-20418 · Fall 2026
Ships Oct 5Cancel Oct 20Net 30
High-Rise Straight Jean
Vintage Indigo · 24–31 · 20 units
$1,680.00$84 → $198
Wide-Leg Crop Jean
Ecru · 24–31 · 14 units
$1,106.00$79 → $188
Cropped Trucker Jacket
Washed Black · XS–XL · 14 units
$1,372.00$98 → $228
Denim Column Skirt
Mid Blue · XS–XL · 12 units
$816.00$68 → $158
4 styles · 60 units$4,974.00

Ecru is new to you. File it under your Cream?

An example order. Relay only stops you for what it can’t be sure of.

02Arrive

Know what’s coming. Know what’s late.

Every order sits on one calendar by its ship window. When a cancel date passes and nothing has come, Relay says so. When the box does come, you check it in against the order and any shorts are written down for you.

Arrivals4 orders · $11,608
Odette Knit$2,376 · Received Sep 12
Harbor & Pine$1,840 · Due Sep 18Late, 3 days
Marlow Denim$4,974 · Ships Oct 5
Casa Lume$2,418 · Ships Oct 12

Fisherman Crew Sweater · Oat · checking in

XS2/2
S4/4
M3/5
L3/3
XL2/2

14 of 16 in the box. 2 short, noted on the order.

03Book

Every style you’ve bought, with its picture.

Approved orders fill your buy book on their own: the picture, the vendor, what you paid and what you’ll charge. Need a piece on a model? The studio puts it on one, against your own background.

High-Rise Straight Jean

Marlow Denim$84 → $198

Slip Midi Dress

Casa Lume$62 → $148

Fisherman Crew Sweater

Odette Knit$58 → $138

Cropped Trucker Jacket

Marlow Denim$98 → $228

Lace Blouse

Casa Lume$48 → $118

Mohair Cardigan

Odette Knit$64 → $152

Wide-Leg Crop Jean

Marlow Denim$79 → $188

Wrap Maxi Dress

Casa Lume$72 → $168

Ribbed Mock Neck

Odette Knit$34 → $78

Denim Column Skirt

Marlow Denim$68 → $158

04Send

On your POS and web store. Typed by no one.

Send a style to where it sells, with every size, the cost and the price already filled in. Change your POS next year and your book stays with you.

Relay also reads your sales from Heartland, Shopify, Square, Lightspeed and QuickBooks.

High-Rise Straight Jean

Marlow Denim

8 sizes · $84 → $198

Send
  1. HeartlandItems and size grids
  2. ShopifyDraft listing, 8 sizes
  3. SquareItem added
  4. LightspeedItem added

05Forecast

Custom algorithms, built on your own data.

Relay forecasts your sales, the stock they need, what won’t clear before its season ends, and your cash month by month. Every forecast is replayed against your own past and scored.

The year aheadSalesSame months last yearForecastLikely range
$40K$60K$80K$100K Today OctDecFebAprJunAugOctDecFeb
Last 12 months$867K
Next 12 months$934K
Likely range$871K – $998K
InventoryWhat the months ahead need
Blouses+$9,800
Dresses+$8,100
Outerwear+$6,200
Knits−$2,400
Denim−$3,900
Too much by$24,100
Short by$6,300
Before the season ends2 of 41 styles
Slip Midi Dress · Rust11 of 16 left · closes Nov 30
Mark down. It will not clear at full price.
Ribbed Mock Neck · Espresso6 of 20 left · closes Dec 31
On track to sell through.
Cash, month by monthReserve $15,000
NovDecJanFebMarApr
Lowest$11,400
Below reserveFebruary

All of Relay, in eleven minutes.

A recording of Relay running an example store: orders, receiving, the buy book, the studio and the numbers. Captions and music, no voice-over.

Setting up

Connect your POS. Relay imports what you already have.

Your sales history, stock, suppliers and open orders copy over on the first connection, and every page runs on your own numbers from the first day. Nothing is typed in twice.

  • Heartland RetailSales, stock, suppliers, orders, receiving and customers
  • Lightspeed RetailSales, stock, suppliers, stock orders and goods received
  • ShopifyOnline sales and stock, beside the POS on your shop floor
  • SquareSales and stock
Freeto set up and connect
14 days freestarting after your demo, on your selected plan
30-day guaranteefrom your first payment, with a full refund on request

A welcome offer for your boutique

Get comfortable before the full price.

Book a guided demo. Once we’ve walked through your store together, we’ll help set up your account and start your 14 free days. Then get your first paid month at our welcome price.

Get 14 days for free.

Set up a demo

Relay Core

Keep your orders moving, from vendor PDF to receiving.

$99
for your first paid month, after 14 days free.
Then $299/month.
  • Order uploads and review
  • Purchase orders and your buy book
  • Send approved orders to your POS
  • Receiving and arrival tracking
Book a Core demo

Relay Professional

Orders, buying and finances together.

$199
for your first paid month, after 14 days free.
Then $499/month.
  • Everything in Relay Core
  • Relay Buying: buying and forecasting
  • Relay Accounting: financial tools
  • Ask Relay about your store
Book a Professional demo

30-day money-back guarantee. Request a full refund within 30 days after your first payment. Cancel any time. Prices are monthly in USD, before tax. The welcome offer is available once per store. Read the offer details.

Prefer to build on Core? Relay Buying and Relay Accounting are each an additional $150/month. Core with either add-on is $449/month at regular pricing. Both are included in Professional for $499/month.

Bring one order.

Bring a vendor order to your demo. We’ll walk through it together, help set up your account, then open your free trial.